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2010  
 
Yes Bank & HotelsAvenue Offers Account Holders an Innovative Travel Service 'YesHTI'
May 18, 2010
 
Yes Bank in association with Avenues, South Asia's largest ecommerce company is delighted to announce the launch of 'YesHTI' (Yes Bank: HotelsAvenue Travel initiative) a customized Online Solution for the Travel and Tourism sector.

Travel and Tourism is a key sector mirroring the growth of the Indian Economy. YES BANK has developed in-depth and customized product offerings for the Travel and Tourism sector through its knowledge based approach to banking.

YesHTI is a Travel initiative, whereby, enterprising Yes Bank account holders can add to their income by starting an online travel agency or if they already have a travel agency, expand their business potential by launching online or enhance their offline brick and mortar offerings by expanding their hotel database to include 1,00,000 globally situated properties for a marginal fee. When an account holder sign up for the YesHTI program, he gains a comprehensive solution that provides him with real time access to 'instantly bookable' hotel room inventory through an efficient, easy-to-use web based interface. This innovative, valued added 'profit making' service symbolizes 'Yes Banks' commitment to providing its customers with more than just banking services. This unique "ZERO Investment" online solution will further enable the tourism business to achieve unmatched reach, controls and exponential growth.

Hotels using HotelsAvenue's distribution services also benefit from the alliance with Yes Bank. The bank will proactively promote HotelsAvenue and continuously add new travel agents, agencies and websites to HotelsAvenue's distribution network. This will increase HotelsAvenue's reach to include many more online and offline sales offices, thus maximizing the hotel's occupancy levels.

Yes Bank
YES Bank, India's new age private sector bank started operations in November 2004. It aims to be a state-of-the-art technology driven, high quality, private Indian Bank catering to 'Emerging India'.

In just 4 years since its inception, YES Bank has achieved its goal by creating a presence in the Industry by virtue of its innovative Business Model. Today, it has branches in all major cities across India and offers a comprehensive range of banking products and financial services, which include corporate and institutional banking, financial markets, investment banking, business and transactional banking, retail and private banking business lines across the country.

Avenues
Incorporated in the year 2001, Avenues is a zero-debt company, which has been profitable from its inception. Avenues is head quartered in Mumbai, India and has subsidiary companies and offices in USA, Singapore and China. Avenues has developed several innovative, cutting-edge ASP hosted solutions that are used by thousands of eMerchants globally. Beginning as a single product company that catered to the local market, Avenues has become a multi-product company that operates on a global scale. The Avenues support and development center is based in Mumbai, India. The total strength of the Avenues team is currently 125 persons spanning across all offices. Avenues has three Business Units namely - Avenues Commercial Services, Avenues Travel Industry Services and Avenues Community Related Services.

HotelsAvenue

HotelsAvenue addresses the travel agents, online intermediaries, portals etc. aspirations of having live feeds of instantly 'bookable room inventory' of over a hundred thousand global hotels on their own websites. HotelsAvenue will also have live feeds of hundreds of hotel properties based in India, Indonesia, Malaysia, UAE and Egypt that are using the Avenues' 'ResAvenue.com' Solution on their branded website. Working together in tandem, this combination of solutions will create immense value for the travel industry.
 
 
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