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| ItzCash Signs with HotelsAvenue to Offer its Customers Travel Service |
| May 18, 2010 |
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ItzCash India's first multi-purpose 'Easy to Acquire & Use' prepaid card has tied up with HotelsAvenue the world's greatest travel solution for travel professionals to add a new and profit generating business opportunity in the Travel sector for its merchants and an easy, instant and effective hotel accommodation booking option for its customers.
HotelsAvenue is a travel initiative that tackles challenges faced by all types of travel professionals, which range from individuals looking to venture the travel industry all the way up to seasoned agents looking to expand their hotel database. It is a comprehensive solution that provides travel agents with real time access to 'instantly bookable' hotel room inventory of over 1,00,000 global hotels through an efficient, easy-to-use web based interface. It also enables them to deliver quality service instantly to their customers and streamlines their operations without continuously investing money in technology and resources.
Intrex India Ltd., brand owners of ITZ Cash Card to enable HotelsAvenue across thousands of ITZ Cash Travel Agents. ITZ Cash is India's biggest multi-purpose prepaid cash card and it is popular among millions of Indians for the purchase travel tickets at the ITZ Cash Travel Agent outlets.
With this agreement, ITZ Cash travel agents will gain access to instantly bookable room inventory of over 1,00,000 globally situated hotels. These hotels range from luxurious 5 star property chains to small bed and breakfasts, thus, enabling ITZ Cash merchants to provide a wider range of services to its customers and make hotel reservations for customers of all socio-economic backgrounds. In an era of shrinking commission margins in the ticketing sector, the additional income from selling hotel rooms will come as a valued shot in the arm for the travel agent. Now they can sell complete travel packages to their customers covering a wider spectrum of services.
Hotels using HotelsAvenue's distribution services also benefit from the push provided by ITZ Cash's experienced and wide spread travel agent base. ITZ Cash has tie-ups with more than 3000 merchants and this number is constantly increasing. It also has over 150,000 ItzCash Points located across approx 1000 Tier I & II towns in India. The tie-up with ITZ Cash will help increase the reach of hotels using HotelsAvenue's distribution services to include new audiences and areas.
ItzCash
ItzCash is India's first multi-purpose 'Easy to Acquire & Use' prepaid card. It is a unique and smart payment instrument available for Indian consumer that facilitates safe and convenient online and on-mobile payment. It enables users to perform a variety of transactions like shopping, travel booking, mobile top-ups, utility bill payment, entertainment booking, book subscriptions, gaming etc easily and securely.
ItzCash cards are available in various denominations: Rs.100, Rs. 250, Rs. 500, Rs. 1000. Rs. 3000, Rs. 7500, Rs. 10,000. Available through an extensive pan-India network spanning approx 150,000 outlets, called 'ItzCash Point' across approx 1000 Tier I & II towns in the country. It is the most conveniently available product for consumers across all Socio-Economic classification.
Avenues
Incorporated in the year 2001, Avenues is a zero-debt company, which has been profitable from its inception. Avenues is head quartered in Mumbai, India and has subsidiary companies and offices in USA, Singapore and China. Avenues has developed several innovative, cutting-edge ASP hosted solutions that are used by thousands of eMerchants globally. Beginning as a single product company that catered to the local market, Avenues has become a multi-product company that operates on a global scale. The Avenues support and development center is based in Mumbai, India. The total strength of the Avenues team is currently 125 persons spanning across all offices. Avenues has three Business Units namely– Avenues Commercial Services, Avenues Travel Industry Services and Avenues Community Related Services.
HotelsAvenue
HotelsAvenue addresses the travel agents, online intermediaries, portals etc. aspirations of having live feeds of instantly `bookable room inventory' of over a hundred thousand global hotels on their own websites. HotelsAvenue will also have live feeds of hundreds of hotel properties based in India, Indonesia, Malaysia, UAE and Egypt that are using the Avenues' 'ResAvenue.com' Solution on their branded website. Working together in tandem, this combination of solutions will create immense value for the travel industry. |
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